The Big Bloody Survey had over 160,000 respondents nationally.

Share the Dignity’s founder, Rochelle Courtenay writes a beautiful introduction to this important report which focuses on advocating for local governments to eliminate period poverty and period shame in Australia.

“This is our second Bloody Big Survey, and I was so excited that over 150,000 bloody legends completed our survey. We have learned so much and have already begun to think about how we can best use this data to create lasting change here in Australia.

Share the Dignity has come a very long way since our first survey in 2021. We have now provided over 4.9 million period products to people in need across Australia and have collected and distributed over 900,000 It’s in the Bag donations filled with essential hygiene items. It will be Share the Dignity’s tenth birthday in 2025, and we are so excited to be smashing our goal of 5 million period products donated in the coming months.

Data from the Bloody Big Survey is so important to us because it means that we can take a targeted and evidence-based approach to helping all Australians who menstruate. This year, we asked for postcodes so that we could track which areas of Australia are doing it hardest. Our next step is to contact every individual council with relevant data to show them the prevalence of period poverty in their local community. We will then be able to show the difference that has been made when we conduct our survey again in three years’ time.

Click to watch Channel 7s coverage of the Bloody Big Survey Report, 2024.

I would like to thank Dr Jane Connory who worked to compile and design this report and WhyHive for providing early access to their intuitive data analytics software which allowed our team to explore the data ourselves. Thanks also goes to Ashish Chopra from The Good Data Institute who collaborated with WhyHive to find insights for this report. I would also like to thank U By Kotex who donated a period product on behalf of the first 100,000 survey respondents and Decjuba for their generous donation to assist us with conducting a sponsored ad campaign.

I would like to thank Dr Jane Connory who worked to compile and design this report and WhyHive for providing early access to their intuitive data analytics software which allowed our team to explore the data ourselves. Thanks also goes to Ashish Chopra from The Good Data Institute who collaborated with WhyHive to find insights for this report. I would also like to thank U By Kotex who donated a period product on behalf of the first 100,000 survey respondents and Decjuba for their generous donation to assist us with conducting a sponsored ad campaign.”

Red panel with white text with statistics that read, "more students are improvising on period products" and "Only 36% felt educated about periods before their first period."

The data collected in the Big Bloody Survey was visualised to show high levels of period poverty and shame through out Australia,.